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Behavioral Marketing

Behavioral Segmentation: From-Rookie-to-Expert Guide

Let’s face it… …you can’t be everywhere at all times to interact with every customer. The problem is… You know that, if you are everywhere for each of your customers, you will get more deals, make more, money, and keep

October 15, 2019
Database Marketing

Customer Segmentation: A Step-by-step Guide

People who succeed with marketing do two things well: First, they identify each of their customer needs FAST. Second, they put 100% of their resources into answering those needs to win their customers’ heart (…and wallet). But you’re probably wondering:

October 2, 2019
Email Marketing

Email Marketing Meet On-Site Optimization

Behavioral email marketing Behavioral email marketing | Superpower your email campaigns You’ve referenced the data to create an infallible email campaign. You launch, and the lead clicks through. Victory! You’ve successfully completed your job as a marketer, right? Wrong. Yes,

September 22, 2019

Capterra has named Optinize for the planet’s top 20 marketing automation software

Capterra Optinize Optinize customer engagement platform listed for most affordable and most user-friendly marketing automation software in Capterra top 20 reports.   Capterra Top 20 Reports reviewed almost 400 marketing automation tools to distinguish market leaders in major software sectors.

September 8, 2019
Customer Journeys Map

How and When to Turn Your Leads into Clients

Lead generation is a necessity for any company looking to grow. If, however, you aren’t converting those leads into clients, then there isn’t much point, and you may as well be investing money in pictures of cats wearing funny hats

August 5, 2019
Customer Journeys Map

Top 10 Lead conversion Hacks

Lead conversion What’s the secret to convert leads? It’s not an easy question to answer. To make it easy for you, here are 10 actionable hacks that will help you convert your sales leads into paying customers. FAST. Check out

August 4, 2019
Email Marketing

Email Marketing: How to Write a Kick-Ass Newsletter That Works

With 91% of consumers devouring their Inbox daily, it’s no surprise that an email newsletter is one of the most effective marketing strategies known to mankind. Having an email newsletter isn’t exactly rocket science, but keeping your subscribers interested, now

August 4, 2019
Email Marketing

4 Reasons Your Business Need an Email Newsletter Now

Email is pretty popular, and by pretty popular, we mean about 1.9 billion users popular –  not a number to sneeze at. No doubt. As a matter of fact, With so many people situated around a single channel, wouldn’t it be

August 4, 2019
Behavioral Marketing

Behavioral Marketing Technology: The Key to Customized Marketing

,Behavioral Marketing Behavioral Marketing is the key for successful marketing Birds are chirping, alarm clocks are ringing and your dedicated marketing team is already hard at work nurturing potential customers. Regardless of what time they rise, though, there’s always more

August 4, 2019
Email Marketing

Why Email Marketing is Key to Your Business’ Success

Email Marketing: Your Window to Business Success If you’re looking to promote, monetize and grow your business, there are two words you need to know. EMAIL MARKETING. Without any exaggerations, email marketing is the single most successful way to convert leads and

August 4, 2019

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