Category: Database Marketing

customer segmentation People who succeed with marketing do two things well: First, they identify each of their customer needs FAST. Second, they put 100% of their resources into answering those needs to win their customers’ heart (…and wallet). But you’re probably wondering: “How can I be everywhere, knowing what each of my customers wants and […]

5 Explosive Powers of Database Marketing Before we even get into the idea of database marketing, lets understand why we need one; From a marketing standpoint, the main goal of maintaining any client database is to keep the lines of communication between your company and anyone who has expressed interest in your brand. For subscribers […]