Let’s face it… behavioral segmentation …you can’t be everywhere at all times to interact with every customer. The problem is… You know that, if you are everywhere for each of your customers, you will get more deals, make more, money, and keep your customers happier. Right? Right. But even if you know what each of your […]
,Behavioral Marketing Behavioral Marketing is the key for successful marketing Birds are chirping, alarm clocks are ringing and your dedicated marketing team is already hard at work nurturing potential customers. Regardless of what time they rise, though, there’s always more to do. Data to analyze, campaigns to create, leads to observe. BUT WAIT… What if […]
Let’s Get Personal: The Importance of Customer Personalization Before we jump into better understand customer personalization, I’ve got a quick question for you… You’re glancing at your Inbox between meetings or during a lull in the day. There are two unread emails: One says “Hurry, Big Sale Ends Tomorrow”. The other says “Hey, (Your Name) saw […]
Lead Segmentation Lead Segmentation for Colossal Lead Conversion Sending the wrong email to the wrong person can be not only embarrassing, but can cause a lost of profit. This is why segmentation is so important to your lead nurturing campaigns. When you nurture leads the right way, you are shortening the amount of time a lead […]