Co-Registration & Co-Sponsorship: 2 Handy Lead Acquisition Types
There are plenty of ways to generate leads, from contests to events and networking. Two frequently overlooked lead acquisition types that can be surprisingly productive are co-registration and co-sponsorship. Read on to find out more about these techniques and if
Let’s Get Personal: The Importance of Customer Personalization
Let’s Get Personal: The Importance of Customer Personalization Before we jump into better understand customer personalization, I’ve got a quick question for you… You’re glancing at your Inbox between meetings or during a lull in the day. There are two unread
Drip Campaigns: 10 Magical Tips You’ll Want to Grab
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The complete guide for Email Automation | Optinize
Email Automation Email Marketing vs. Marketing Automation: What’s The Difference? Every marketer knows that email is a key component to any of your campaign efforts. No professional worth his salt would dream of drawing up a marketing campaign without this
Step-by-step Guide: Customer Engagement Marketing
Step-by-step Guide: Customer Engagement Marketing The Million Dollar Question: What is the best way to engage with your customers? Gone are the days that a silver-tongued salesman could sell ice to an Eskimo and walk away grinning! Today, consumers have all
Marketing Automation and Multi-Channel Marketing Tips
Marketing Automation and Multi-Channel Marketing It’s no secret that marketing automation is the next game-changing tool for retail and for general marketing. To make sure we are on the same page. Marketing automation is software that automates the marketing process