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Lead Generation

Co-Registration & Co-Sponsorship: 2 Handy Lead Acquisition Types

There are plenty of ways to generate leads, from contests to events and networking. Two frequently overlooked lead acquisition types that can be surprisingly productive are co-registration and co-sponsorship. Read on to find out more about these techniques and if

By: Optinize
July 2, 2019
Behavioral Marketing

Let’s Get Personal: The Importance of Customer Personalization

Let’s Get Personal: The Importance of Customer Personalization Before we jump into better understand customer personalization, I’ve got a quick question for you… You’re glancing at your Inbox between meetings or during a lull in the day. There are two unread

By: Optinize
August 2, 2016
Customer Journeys Map

Drip Campaigns: 10 Magical Tips You’ll Want to Grab

Drip Campaigns Drip Campaigns: 10 Magical Tips you’ll want to grab We’ve all been through it. The annoying telemarketer that traps you on the line, rambling on and on about some fabulous promotion. You can tell he’s reading from a

By: Optinize
August 1, 2016
Marketing Automation

The complete guide for Email Automation | Optinize

Email Automation Email Marketing vs. Marketing Automation: What’s The Difference? Every marketer knows that email is a key component to any of your campaign efforts. No professional worth his salt would dream of drawing up a marketing campaign without this

By: Optinize
August 1, 2016
Marketing Automation

Step-by-step Guide: Customer Engagement Marketing

Step-by-step Guide: Customer Engagement Marketing The Million Dollar Question: What is the best way to engage with your customers? Gone are the days that a silver-tongued salesman could sell ice to an Eskimo and walk away grinning! Today, consumers have all

By: Optinize
August 1, 2016
Marketing Automation

Marketing Automation and Multi-Channel Marketing Tips

Marketing Automation and Multi-Channel Marketing It’s no secret that marketing automation is the next game-changing tool for retail and for general marketing. To make sure we are on the same page.  Marketing automation is software that automates the marketing process

By: Optinize
August 1, 2016

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