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Database Marketing

5 Explosive Powers of Database Marketing

5 Explosive Powers of Database Marketing Before we even get into the idea of database marketing, lets understand why we need one; From a marketing standpoint, the main goal of maintaining any client database is to keep the lines of

By: Optinize
August 4, 2019
Lead Generation

Is Lead Acquisition Or Lead Generation The Way To Go?

Lead Generation or Lead Acquisition. Which Way To Go? It’s all over the marketing stratosphere: lead generation, maintaining leads, following leads, nurturing leads. Leads are the very blood that pulses through a business model’s veins, and nobody can do business

By: Optinize
August 4, 2019
Marketing Automation

How to Supersize Your Small Business With Marketing Automation

Marketing automation for small business  Marketing automation is the hottest thing to happen in marketing since colored flyers. But, like most innovative technologies, small businesses won’t get a chance to taste this fine vintage. Or will they?… Marketing automation is

By: Optinize
August 3, 2019
Database Marketing

Discovering Customer Segmentation (And It’s Value)

What is Customer Segmentation and what can it do for you? Customers segmentation is a great tool with a bad rap. That’s partially due to the fact that many people don’t know about it or how to use it. When in fact, anyone

By: Optinize
August 3, 2019
Lead Generation

Lead Generation | You Are Doing it Wrong

Lead Generation Mistakes Let’s talk about lead generation. If you’re a marketer, you’re well aware of the term, so you know that lead generation is one of the most important aspects of your job. Bottom line, without leads, you cannot

By: Optinize
August 3, 2019
Lead Generation

List Cleaning | 4 Tips to clean your lists

.List Cleaning List Cleaning | 4 Tips to clean your lists  Do you know how much of the data you receive is accurate? Or, more importantly – how much is inaccurate? Once you have a list of contacts, there is lots

By: Optinize
August 3, 2019
Customer Journeys Map

Customer Journeys: Convert leads better and faster

What is a Customer Journey? Customer journeys encompass the relationship that a company endeavors to make between themselves and their niche audience. In other words, it is the journey that your lead takes from being a stranger to your product

By: Optinize
August 2, 2019
Behavioral Marketing

Lead Segmentation for Colossal Lead Conversion

Lead Segmentation Lead Segmentation for Colossal Lead Conversion Sending the wrong email to the wrong person can be not only embarrassing, but can cause a lost of profit.  This is why segmentation is so important to your lead nurturing campaigns. When

By: Optinize
August 1, 2019
Lead Generation

What Are email leads & How Do They Affect Your Sales Funnel

What Are email leads  & How Do They Affect Your Sales Funnel Email leads (AKA subscribers). You’re constantly hearing about them, how important they are, what you can do to convert them, how to bring in more of themץ But

By: Optinize
July 3, 2019
Lead Generation

Leads Marketplace, What it is & Why You Need it

Leads Marketplace, What it is & Why You Need it The leads marketplace is the hot spot for scoring major leads quickly, easily and at a reasonable price. Every marketer knows that without leads, even the most dynamic campaign is

By: Optinize
July 2, 2019

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