customer segmentation People who succeed with marketing do two things well: First, they identify each of their customer needs FAST. Second, they put 100% of their resources into answering those needs to win their customers’ heart (…and wallet). But you’re probably wondering: “How can I be everywhere, knowing what each of my customers wants and […]

Capterra Optinize Optinize customer engagement platform listed for most affordable and most user-friendly marketing automation software in Capterra top 20 reports.   Capterra Top 20 Reports reviewed almost 400 marketing automation tools to distinguish market leaders in major software sectors. Optinize has been honored with two leading rewards. “The research team at Capterra released two […]

Lead generation is a necessity for any company looking to grow. If, however, you aren’t converting those leads into clients, then there isn’t much point, and you may as well be investing money in pictures of cats wearing funny hats (okay, maybe not). Let’s back up and define our terms: a lead is simply an […]

Lead conversion What’s the secret to convert leads? It’s not an easy question to answer. To make it easy for you, here are 10 actionable hacks that will help you convert your sales leads into paying customers. FAST. Check out the new guide. A big, fat, juicy database full of sales leads is a marketer’s […]

Email Marketing: Your Window to Business Success If you’re looking to promote, monetize and grow your business, there are two words you need to know. EMAIL MARKETING. Without any exaggerations, email marketing is the single most successful way to convert leads and potential customers into clients. If we’ve piqued your curiosity, then read on to find out […]