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database marketing

5 Explosive Powers of Database Marketing Before we even get into the idea of database marketing, lets understand why we need one; From a marketing standpoint, the main goal of maintaining any client database is to keep the lines of communication between your company and anyone who has expressed interest in your brand. For subscribers […]

Lead Generation vs Lead Acquisition

Lead Generation or Lead Acquisition. Which Way To Go? It’s all over the marketing stratosphere: lead generation, maintaining leads, following leads, nurturing leads. Leads are the very blood that pulses through a business model’s veins, and nobody can do business without them. The real question is, though, how do we get our hands on those […]

lead generation mistakes

Lead Generation Mistakes Let’s talk about lead generation. If you’re a marketer, you’re well aware of the term, so you know that lead generation is one of the most important aspects of your job. Bottom line, without leads, you cannot do business. Pretty straightforward, right? Yet lead generation is anything but that. In fact, countless […]