Our story begins back in 2010 when we were a young and successful email marketing company, sending out over 30 million emails a month worldwide to our databases and on behalf of our clients.
It didn’t take long for us to notice that the more personal we got in our emails, the better our response rate was and the better our outcomes.
But personalizing emails manually is impossible to maintain. There are just too many systems, too much information, and too many variables, especially once you factor in lead behavior. You end up with a system that’s not very accurate, way too time consuming, and totally inefficient.
There is one solution and one solution only to reduce the headache and get things moving smoothly – no, seamlessly: Automation.
We found that if we automated our actions and integrated our systems into a single, centralized platform…then – VOILA! – all of sudden our apps, marketing lists, emails, and text messages started working together, and working with us, not against us.
Automation was key ingredient number one. Number two was personalization.
Once we could track lead behavior automatically, we saw that we could use that info to trigger targeted emails based on time, demographics, gender, and – most importantly – lead activity. Someone abandons a shopping cart? She gets an email asking why. Someone reads a review of a product? He gets a note providing more info. Someone else buys a certain product? She gets a text saying thanks with suggestions of similar products to check out.
Sending the right message through the right marketing channel to the right people at the right time DELIVERS RESULTS.
We learned that if we built a seamless sales roadmap, then our customers would experience a seamless journey.
We’ve perfected our software. We’ve made it easy for you to automate and personalize your customer journeys – with maximum engagement and minimum effort.
Looking forward to helping you design your customer journeys!
So, What is Optinize?
Optinize is a customer engagement platform that automatically turns customer behavior into effective personalized interactions. You get all the benefits of a one on one customer connection, on a mass scale.
Optinize’s platform automatically does the work of campaign managers, sales teams, and customer service departments; saving you time, money, and resources while achieving your desired end results.
Plans starts at $89 per month. Try it for free.